Coca-Cola and WWF announced new Arctic Home campaign to raise awareness and funds to support Polar Bear habitat

17 Jan 2013 – Coca‑Cola and WWF have joined forces to launch Arctic Home, a new project focused on raising awareness and funds to help conserve the home of the polar bear and create a positive future for the Arctic. Launching on 17th January, Arctic Home will use WWF’s extensive scientific network and conservation expertise along with Coca‑Cola’s marketing experience and resources to bring the plight of the polar bear closer to home for millions of consumers. The polar bear has been a long-standing icon across Coca‑Cola advertising for 90…

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